MEDIA ADVISORY – IMMEDIATE RELEASE

June 30, 2010
CONTACT: David Rovinski (920) 562-3456 or Terry Misfeldt (920) 366-6334

Business Planning Group to Headquarter Operations in Green Bay, WI
In today’s economic environment, business owners looking for financing need to meet the more stringent requirements of financial institutions, meaning a comprehensive business plan with accurate cash flow projections. David A. Rovinski and Terry C. Misfeldt of Green Bay have created Fluidity Business Planning Group LLC to assist lending institutions in Wisconsin, Illinois, Michigan, Indiana and Minnesota by helping business owners develop effective business plans with customer-focused marketing strategies, and assistance in the implementation of business strategies to obtain funding.
“Fluidity offers a vital, helpful service that leverages our intellectual capital to provide business owners with a competitive advantage and ensure their profitability through our unique approach to business planning, marketing, and implementation strategies,” said Rovinski, formerly of TMC Business Connections LLC. “Using a solid software platform such as the globally recognized and accredited Business Plan Pro business planning program by Palo Alto Software and coupling it with current, credible market data from the world’s leading supplier of business research information, Hoover’s and First Research divisions of Dun & Bradstreet, in addition to our global networking connections, Fluidity works with the business owner to prepare viable plans that support the growth of their business,” he added, “and Fluidity then works with business owners on an on-going basis to execute and control their efforts to achieve profitability. Banks appreciate that we are there to help.”
As professionals in business strategy and implementation, Rovinski and Misfeldt bring more than 40 years of combined experience to Fluidity, with proven track records of success across a variety of disciplines. Misfeldt brings more than 20 years of consulting experience in marketing and business development from his involvement with Simply…Success, as a director for BNI, and as a Chamber of Commerce executive. Rovinski brings more than 20 years of work experience with small to Fortune 500 companies in strategic planning and product management.
A recent article by Tim Berry, founder of Palo Alto Software’s Business Plan Pro program, at entrepreneur.com stated: “Whether you’re just starting out, growing your business, or seeking outside help, a well thought out business plan is the vehicle you need to get there.”