- Live each day with courage;
- Take pride in your work;
- Always finish what you start;
- Do what has to be done;
- Be tough, but fair;
- When you make a promise, keep it;
- Ride for the brand;
- Talk less, say more;
- Remember that some things aren't for sale; and,
- Know where to draw the line.
Living each day with courage, as a business owner, involves being willing to make tough decisions and tackle situations head on.
Taking pride in your work means being good at what you do and seek perfection, and it involves confidence in the product or service you offer to consumers.
Finishing what you start and doing what has to be done need little explanation. There's a saying that if you don't have time to do it right the first time, when will you have time to do it over?
Cowboys had a reputation for being tough, and that can be easy. Being fair can be a challenge, and may involve making concessions to reach an agreement; it does not mean caving.
When you make a promise, you should keep it and if you find keeping it is next to impossible, perhaps you shouldn't have made it. Honesty is important.
Ride for the brand is what owning a business is all about. Your company is your brand and what you are in business for in the first place, riding on the path to profitability!
Talking less and saying more relates to the mantra to avoid telling people what you can do ... and show them! Let your actions speak for you.
What is not for sale in your business? The respect clients have for your ethics? And in your life? Your dreams and aspirations should never be for sale.
Where do you draw the line? How long would you keep an employee who steals from you?



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